Jednota Zlín
The Innocent“„Jsme tu vždy pro Vás...“”
Serves Local consumers in Zlín and surrounding areas
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Jednota Zlín anchors on a vivid Orange (#ed771e) as their primary brand signal, paired with Orange (#433d36), and accented by Orange. The palette leans warm — inviting and energetic.
#ed771e
Primary
#433d36
Secondary
#ffffff
Background
#fbe0cb
Accent
#2b2017
Accent
#f09148
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Jednota Zlín is authoritative and decisive, warm and approachable, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
product photography, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
active on 1 social platform.
Market Presence
Local market, headquartered in Zlín, CZ.
CZ
Zlín, CZ
local
cs
Jednota Zlín is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jednota Zlín. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Regional Focus
Emphasis on being a local Zlín-based cooperative.
Orange Accent
Consistent use of orange (#ee771e) for buttons, links, and logo elements.
"Jsme tu vždy pro Vás..."
The tagline "Jsme tu vždy pro Vás..." (We are always here for you...) is prominently displayed.
Czech Language
Website and social media content are exclusively in Czech, reinforcing local identity.
Store Locator
Prominent display of store locations in the footer, emphasizing accessibility.
Social Media Intelligence
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