Jelení chalupa
Serves Families and couples seeking a peaceful nature retreat
What Drives Them
Color Intelligence
Jelení chalupa anchors on Green (#7bdcb5) as their primary brand signal, and accented by Gray. The palette balances warm and cool tones.
#000000
Background
#abb1b2
Accent
#3b3732
Text
#faf9f9
Background
#7bdcb5
Primary
#4b5557
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jelení chalupa uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jelení chalupa is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Nature, Landscape, Interior
Natural
Vibrant
Flat
Dropdown
Rounded
Comfortable
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Jelení chalupa is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jelení chalupa. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green
Used in accents and calls to action, evoking nature and tranquility.
Raleway
Modern and clean font used for headings, creating a welcoming and stylish feel.
Nature-focused
Images of the surrounding Šumava landscape and the chalet's exterior.
Šumava location
Emphasis on being located in the protected landscape area of Šumava.
Antler Logo
A stylized deer antler silhouette is used as a logo.
Winter Chalet
The photography style features a chalet in a snowy, wintery setting, often with a clear blue sky.
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