JelínekProjekt logo

JelínekProjekt

The Ruler

Jel�nek Projekt, Ing.Miloslav Jel�nek, Projekce staveb a urbanismus

Architecture·Architectural Services·jelinekprojekt.cz
Trebuchet MSProjectability-nessProfessionalReliableTechnical10/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

Projectability-ness

The brand focuses on 'Projekce staveb' (building projection/design) and 'urbanismus' (urban planning). The core offering is the ability to successfully project and plan construction projects, hence 'Projectability'.

QualityExpertiseInnovation

Color Intelligence

JelínekProjekt anchors on Blue (#dee6ee) as their primary brand signal, paired with Blue (#b7c0cb), and accented by Red. The palette leans warm — inviting and energetic.

#dee6ee

Primary

#b7c0cb

Secondary

#ce0101

Accent

#c72b2c

Accent

#a74e53

Accent

#9e959d

Accent

warm palette(3w/2c)Blue · Red · Gray

Typography

JelínekProjekt uses Trebuchet MS across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.

Aa
Trebuchet MSBodySans Serif
Aa
Trebuchet MSHeadingsSans Serif

Logo Anatomy

JelínekProjekt uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

JelínekProjekt is formal and professional, authoritative and decisive.

Confidence
80%
Formality
70%
Technicality
60%
Warmth
50%
Nostalgia
50%
Voice Person

third

Reading Level

college

CTA Style

formal

Signature Words

Projekce staveburbanismusprojektJelínek

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Red (#ce0101)

Signature ColorSupporting

Used for accents and highlights, creating a sense of urgency.

Consistency70%
Website
ActiveOccasional

Trebuchet MS

Typography CodeSupporting

Used for headings and body text, providing a clean and readable style.

Consistency80%
Website
ActiveOccasional

Red window grid

Signature ShapeSupporting

A red square with a grid of white windows is used as a logo element.

Consistency90%
Website
ActiveOccasional

Monochrome architecture

Photography Style CodeSupporting

Black and white architectural photography is used in the navigation bar.

Consistency80%
Website
ActiveOccasional

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