Jeřáby Potěšil
The RulerServes Construction companies and individuals in need of crane services
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Jeřáby Potěšil anchors on a vivid Yellow (#f8dd08) as their primary brand signal, paired with Blue (#041788), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#f8dd08
Primary
#041788
Secondary
#3147ba
Accent
#8b8347
Accent
#494e5f
Accent
#3a4171
Accent
Typography
Headings set in barlow-medium (a sans-serif — clean, modern, and optimized for digital), body in proxima-n-w01-reg (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jeřáby Potěšil uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jeřáby Potěšil is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
realistic, action
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on Wix.
Market Presence
Local market, based in CZ.
CZ
local
cs
Jeřáby Potěšil is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jeřáby Potěšil. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
Used in the logo and website accents.
Proxima Nova
Modern and clean font used for headings and body text.
Service description
Naming services by describing them.
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