Jeřáby UB, a.s. logo

Jeřáby UB, a.s.

The Ruler
Industrial Equipment·Crane Services·jerabyub9.webnode.cz

Serves Construction companies

Work Sans FlexReliableProfessionalTechnicalEfficient11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualitySafetyExpertiseCustomer Satisfaction

Color Intelligence

Jeřáby UB, a.s. anchors on a muted Red (#513f3c) as their primary brand signal, paired with Orange (#1e1815), and accented by Red. The palette leans warm — inviting and energetic.

#513f3c

Primary

#1e1815

Secondary

#d82b1a

Accent

#0097f5

Accent

#ac954d

Accent

#c6bfb8

Accent

warm palette(5w/1c)Red · Orange · Blue · Yellow

Typography

Headings set in Work Sans Flex (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Work Sans FlexHeadingsSans Serif
Aa
Work-Sanssecondary_headingSans Serif
Aa
ArialBodySans Serif
Aa
MetropolisnavigationSans Serif

Logo Anatomy

Jeřáby UB, a.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate, technical.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncorporatetechnical

Brand Character

Jeřáby UB, a.s. is formal and professional, authoritative and decisive, cool and detached.

Confidence
80%
Formality
75%
Technicality
65%
Enthusiasm
40%
Warmth
30%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

JeřábycertifikátČSN EN ISO

Design Playbook

Photography

industrial, technical

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on webnode.

Built withwebnode

Market Presence

Regional presence, headquartered in Kunovice, CZ.

Origin

CZ

Headquarters

Kunovice, CZ

Market Scope

regional

Languages

cs

Jeřáby UB, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jeřáby UB, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncorporatetechnical

Brand Codes

#d82b1a

Signature ColorSupporting

Used as a highlight color for buttons and key elements.

Consistency85%
Website
ActiveOccasional

Work Sans Flex

Typography CodeSupporting

Modern and clean font used for headings and body text.

Consistency90%
Website
ActiveOccasional

9001

Number CodeSupporting

Referenced in the description as ČSN EN ISO 9001:2016.

Consistency70%
Website
ActiveOccasional

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