Je to na hlavu
The CaregiverServes Adolescents and adults seeking psychotherapy
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Je to na hlavu anchors on Yellow (#c3bb4e) as their primary brand signal, paired with Orange (#fecda5), and accented by Gray. The palette leans warm — inviting and energetic.
#e7e6e6
Accent
#c3bb4e
Primary
#d1d0d0
Accent
#fefefe
Background
#fecda5
Secondary
#fff5cb
Accent
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in var(--theme-font-stack-default) (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Je to na hlavu uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, minimalist.
Wordmark
rectangle
Text
3/10
Brand Character
Je to na hlavu is authoritative and decisive, warm and approachable, simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
lifestyle, portrait
natural
natural
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Je to na hlavu is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Je to na hlavu. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
C3BB4E
Used for key elements, buttons, and accents, providing a muted, natural feel.
Georgia
Used for body text, lending a classic, readable feel.
Někdy se nám zdá, že je všechno na hlavu.
The opening line, reflecting the brand's understanding of mental health challenges.
Therapeutic Space
Positioning therapy as a sign of strength, not weakness.
Head Profile with Internal Symbols
A head profile silhouette containing internal symbols representing mental states, such as tangled lines for confusion or a spiral for focus.
Heart-Shaped Head Space
A head profile with a heart shape formed by a line within the head, symbolizing emotional or mental well-being.
Social Media Intelligence
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