Jewstone
The InnocentServes Individuals seeking high-quality, handcrafted silver jewelry with Czech gemstones.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Jewstone anchors on a muted Blue (#242440) as their primary brand signal, paired with Pink (#8a5185), and accented by Pink. The palette leans warm — inviting and energetic.
#242440
Primary
#8a5185
Secondary
#e7b8e4
Accent
#7d0475
Accent
#d9d4d4
Background
#454341
Text
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jewstone uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Jewstone is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product, studio
studio
natural
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on myshoptet, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Jewstone is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jewstone. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Purple
Used in the logo and as a primary accent color.
Jewstone
Combines 'Jewelry' and 'Stone'.
Jewstone Font
The Jewstone logo uses a thin, sans-serif font with wide letter spacing.
Jewelry Close-ups
The website features close-up product shots of jewelry, often with a shallow depth of field to highlight details.
Social Media Intelligence
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