Jihočeská zelenina, a.s.
The Innocent“Jihočeská zelenina – dodavatel zeleniny pro Váš zdravý životní styl”
Serves Consumers seeking fresh, locally sourced vegetables
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Jihočeská zelenina, a.s. anchors on Green (#66b030) as their primary brand signal, paired with Green (#94c21b), and accented by Green. The palette leans warm — inviting and energetic.
#66b030
Primary
#94c21b
Secondary
#168135
Accent
#e0cbbb
Accent
#e51925
Accent
#ef727a
Accent
Typography
Jihočeská zelenina, a.s. uses Roboto across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Jihočeská zelenina, a.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jihočeská zelenina, a.s. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
Jihočeská zelenina, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jihočeská zelenina, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Green
Used in the logo and website accents, conveying a sense of freshness and naturalness.
Roboto
Used for headings and body text, providing a modern and readable appearance.
Jihočeská
Prefix used for product names, emphasizing the regional origin of the products.
Jihočeská
Highlights the South Bohemian origin of the vegetables.
Jihočeská Zelenina logo
The logo features the brand name in a distinctive red script font, arched within a green oval shape with two green leaves above the text.
Flying salad
The photography style features fresh vegetables and salad ingredients seemingly floating or exploding out of a bowl, creating a dynamic and appetizing image.
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