MUDr. Lenka Jílková - praktický lékař
The CaregiverServes Residents of Plzeň seeking general medical care
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MUDr. Lenka Jílková - praktický lékař anchors on Blue (#e5f1f8) as their primary brand signal, paired with Blue (#77c3e5), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#e5f1f8
Primary
#77c3e5
Secondary
#71ffff
Accent
#9ebcd1
Accent
#e9cccc
Accent
#d15154
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MUDr. Lenka Jílková - praktický lékař uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MUDr. Lenka Jílková - praktický lékař is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Blue
Used as a background color and for accents.
MUDr. Lenka Jílková
The brand is the doctor's name.
Stethoscope Heart
A stethoscope is shaped into a heart, symbolizing healthcare and care.
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