Nádrže, bazény Gluc
The RulerServes Homeowners and construction companies seeking affordable and durable plastic tanks and pools.
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Nádrže, bazény Gluc anchors on Green (#3c763d) as their primary brand signal, paired with Blue (#31708f), and accented by Red. The palette leans cool — projecting trust and professionalism.
#3c763d
Primary
#31708f
Secondary
#cf0000
Accent
#dff0d8
Background
#23527c
Text
#d9edf7
Surface
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Nádrže, bazény Gluc is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product, stock
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
national
cs
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Brand Codes
Dark Green
Used for the company logo and primary call-to-action buttons.
Helvetica Neue
Used for headings and body text, providing a clean and professional look.
Product Type + Material
Naming products based on their type and the material they are made of (e.g., 'Plastic Tanks').
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