JIP Potraviny
The EverymanServes Gastronomy businesses and general public
What Drives Them
Relatable and down-to-earth. Connects through belonging.
JIP Potraviny emphasizes quality, customer service, and partnership, projecting a reliable and trustworthy image. This is further supported by their practical personality and focus on tradition, making 'Reliableness' the core -ness.
Color Intelligence
JIP Potraviny anchors on a vivid Yellow (#fbeb03) as their primary brand signal, paired with Red (#d31219), and accented by Red. The palette leans warm — inviting and energetic.
#fbeb03
Primary
#d31219
Secondary
#da3e15
Accent
#e87c0d
Accent
#f8cb04
Accent
#0d3980
Accent
Typography
JIP Potraviny uses Montserrat across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
JIP Potraviny uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, corporate.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
JIP Potraviny is authoritative and decisive, warm and approachable, urgent and action-driven.
first_plural
high_school
direct
Signature Words
Design Playbook
product photography, food photography
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Pardubice, CZ.
CZ
Pardubice, CZ
national
cs
JIP Potraviny is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by JIP Potraviny. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
JIP Blue
The dark blue color used in the logo and throughout the website. Hex code: #00417b
Montserrat
The primary font used for headings and body text.
Czech Flag Colors
The website uses colors reminiscent of the Czech flag (blue, red, white) in its design.
Product Category Focus
Product categories are clearly defined and used consistently throughout the website.
Category-Based Navigation
The website uses a clear category-based navigation system to help users find products.
JIP script
A handwritten-style script font is used for the tagline "Jsme váš SPOLEHLIVÝ PARTNER PRO GASTRONOMII A RETAIL".
JIP oval logo
The JIP logo is an oval shape with the letters "JIP" in blue, three red circles above the "J", and a green leaf below the "P".
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