Jiří Smetana - zemní a výkopové práce
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Jiří Smetana - zemní a výkopové práce anchors on Blue (#2e5f84) as their primary brand signal. The palette balances warm and cool tones.
#2e5f84
Primary
#dadad9
Background
#fefefe
Background
#eeeee9
Background
#bec1be
Background
#868d8e
Background
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Jiří Smetana - zemní a výkopové práce is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
horizontal
rounded
loose
image
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
en
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Brand Codes
Jiří Smetana
The brand is named after and features the founder.
XAMPP Logo
The XAMPP logo features a stylized 'X' made of orange interlocking shapes, representing the cross-platform nature of the software.
Social Media Intelligence
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