Jiříkovská pecka
The InnocentServes Consumers interested in homemade, locally sourced food products.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Jiříkovská pecka anchors on Orange (#e3d0c7) as their primary brand signal, paired with Orange (#97572d), and accented by Orange. The palette leans warm — inviting and energetic.
#e3d0c7
Primary
#97572d
Secondary
#8a4112
Accent
#ad7c5b
Accent
#d6b7a7
Accent
#cea086
Accent
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Work Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jiříkovská pecka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jiříkovská pecka is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
natural, food photography
natural
realistic
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Jiříkovská pecka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jiříkovská pecka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Jiříkovská pecka
Location-based name.
#8b4414
Brown color used for the background and text, creating a warm and inviting atmosphere.
domácí dobroty z podhůří Jeseníků
Emphasizing the homemade nature and regional origin of the products.
Tile stove illustration
A brown, simplified illustration of a tile stove with a pot on top, used as a logo and recurring motif.
Social Media Intelligence
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