PEJCHAR – interiéry kompletně
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#ffffff
Background
#c8c8c8
Accent
#333333
Text
#000000
Background
#4c4c4c
Text
#686868
Accent
Typography
Headings set in Space Grotesk (a sans-serif — clean, modern, and optimized for digital), body in metropolis_regularregular (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PEJCHAR – interiéry kompletně uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PEJCHAR – interiéry kompletně is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Local market, headquartered in Chotěboř, CZ.
CZ
Chotěboř, CZ
local
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#333333
Dark gray used for text and design elements.
Space Grotesk
Modern font used for headings, giving a contemporary feel.
Jiří Pejchar
The business is named after the founder, an interior designer.
PEJCHAR wordmark
The wordmark uses a bold, sans-serif typeface with rounded terminals, and the word 'INTERIÉRY' is in a smaller, condensed sans-serif font.
Abstract lines
The logo features a series of parallel, slightly curved lines that converge towards the wordmark, creating a sense of movement and direction.
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