Ing. Jana Karlachová RE/MAX Alfa logo

Ing. Jana Karlachová RE/MAX Alfa

The Sage
Real Estate·Real Estate Agent·jizerskereality.cz

Serves Individuals and families looking to buy, sell, or rent properties in the Liberec region.

CaladeaProfessionalReliableHelpfulKnowledgeable11/12 intel

What Drives Them

📖
The Sage

Seeks truth. Wins through knowledge and informed perspective.

IntegrityClient FocusExpertiseResults-Oriented

Color Intelligence

Ing. Jana Karlachová RE/MAX Alfa anchors on a vivid Blue (#03358c) as their primary brand signal, paired with Red (#bb1524), and accented by Blue. The palette balances warm and cool tones.

#03358c

Primary

#bb1524

Secondary

#7a97cb

Accent

#df7c85

Accent

#f6f6f8

Background

#d02a3b

Accent

balanced palette(3w/3c)Blue · Red

Typography

Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Caladea (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.

Aa
CaladeaBodySerif
Aa
PoppinsHeadingsSans Serif
Aa
SFMono-RegularUIMonospace

Logo Anatomy

Ing. Jana Karlachová RE/MAX Alfa uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Ing. Jana Karlachová RE/MAX Alfa is authoritative and decisive.

Confidence
80%
Enthusiasm
65%
Formality
60%
Warmth
60%
Technicality
50%
Voice Person

first_singular

Reading Level

high_school

CTA Style

direct

Signature Words

realitní makléřkaJizerské realityprodejnemovitostJana Karlachová

Design Playbook

Photography

real estate, interior, exterior

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebooklinkedinyoutube

Market Presence

Local market, headquartered in Hejnice, CZ.

Origin

CZ

Headquarters

Hejnice, CZ

Market Scope

local

Languages

cs

Ing. Jana Karlachová RE/MAX Alfa is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ing. Jana Karlachová RE/MAX Alfa. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Blue

Signature ColorSupporting

Used for the logo and primary navigation.

Consistency80%
WebsiteSocial
ActiveOccasional

Jana Karlachová

Founder FigureSupporting

The website is a personal brand.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook

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