What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
JK Obchod anchors on a muted Blue (#dbdfe4) as their primary brand signal, paired with Blue (#95a0b5), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#dbdfe4
Primary
#95a0b5
Secondary
#171f53
Accent
#546284
Accent
#93213e
Accent
#f4f4f3
Accent
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
JK Obchod is authoritative and decisive, cool and detached, technically detailed.
first_plural
high_school
direct
Signature Words
Design Playbook
product shots, technical
natural
full_color
flat
horizontal
rounded
balanced
static_image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
JK Obchod is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by JK Obchod. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Blue Accents
The use of #007cba blue for primary buttons, links, and accents throughout the website.
Roboto Slab Headings
Roboto Slab is used for headings, providing a technical and slightly formal feel.
Product Categories
The website highlights specific product categories like 'Skluzavky' (Slides), 'Autodíly' (Auto Parts), and 'Technický laminát' (Technical Laminate).
Clear Product Category Navigation
The footer provides a clear overview of product categories, facilitating easy navigation.
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