Jezdecký klub EQUIJESS o. s.
The Innocent“JK EQUIJESS, o.s.”
Serves Local equestrian enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Jezdecký klub EQUIJESS o. s. anchors on a muted Orange (#4f493d) as their primary brand signal, paired with Yellow (#6d6f56), and accented by Yellow. The palette leans warm — inviting and energetic.
#4f493d
Primary
#6d6f56
Secondary
#958c62
Accent
#8e94a2
Accent
#ecebec
Accent
#8cbb42
Accent
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jezdecký klub EQUIJESS o. s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jezdecký klub EQUIJESS o. s. is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
Jezdecký klub EQUIJESS o. s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jezdecký klub EQUIJESS o. s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Grayish Blue
Used for accents and background elements, specifically #798aa5.
Georgia
Traditional font used for headings and body text.
Equestrian Action Shot
A photograph of a horse and rider jumping over an obstacle, used as a central visual element.
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