JK Obuv
The Everyman“JK Obuv | Dámská, pánská a dětská obuv”
Serves Families and individuals seeking affordable and stylish footwear
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
JK Obuv anchors on a muted Blue (#45516b) as their primary brand signal, paired with Yellow (#a6bb0d), and accented by Yellow. The palette leans warm — inviting and energetic.
#45516b
Primary
#a6bb0d
Secondary
#5e5450
Background
#bbc65e
Accent
#879d4f
Accent
#d0d1c7
Background
Typography
Headings set in Archivo Narrow (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
JK Obuv uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
JK Obuv is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
JK Obuv is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by JK Obuv. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#45506b
Dark blue-gray used for the header and some text elements.
Inter
Used for headings and body text, providing a modern and readable feel.
Brand names
Naming convention for products
Shoe Icon
The logo incorporates a stylized high-heeled shoe icon, suggesting a focus on footwear.
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