www.jmduem.cz
The RulerServes Small and medium-sized businesses
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
www.jmduem.cz anchors on a muted Blue (#37445c) as their primary brand signal, paired with Blue (#6d7689), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#37445c
Primary
#6d7689
Secondary
#132040
Accent
#ccd5e5
Accent
#9daac2
Accent
#888e9f
Accent
Typography
Headings set in Barlow Semi Condensed (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: modern, minimalist.
icon_symbol
abstract
Icon
4/10
Brand Character
www.jmduem.cz is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Teal Accent
The teal color (#2bb99b) is used for key buttons and accents throughout the site, creating a consistent visual identity.
Barlow Semi Condensed Headings
The use of Barlow Semi Condensed for headings gives a modern and professional feel.
Clean Layout
The website uses a clean and well-organized layout, making it easy for visitors to find information.
JM DUEM logo font
The JM DUEM logo uses a bold, sans-serif font with a slightly condensed appearance and a subtle light streak effect.
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