John Guest
The CreatorServes Plumbers, Engineers, Industrial Professionals
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
John Guest anchors on a vivid Blue (#00bee9) as their primary brand signal, paired with Blue (#01ffff), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#00bee9
Primary
#01ffff
Secondary
#0f2631
Accent
#bdeef9
Accent
#85e0f4
Accent
#21c6eb
Accent
Typography
Headings set in Antenna (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
John Guest uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
John Guest is authoritative and decisive, cool and detached, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Global presence, based in GB, communicating in 8 languages.
GB
global
en, fr, de, es, it, cs, pl, nl
John Guest is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by John Guest. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Blue
Used in the logo and as a primary accent color throughout the website.
Antenna
Used for headings and body text, providing a modern and clean look.
Speedfit Technology
Highlighting their unique push-fit connection technology.
JG Logo
The John Guest logo features a stylized 'JG' monogram within a rounded shape, with a distinctive color scheme.
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