What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Johnyho zápisky anchors on a muted Orange (#40362d) as their primary brand signal, paired with Orange (#fccd9b), and accented by Orange. The palette leans warm — inviting and energetic.
#40362d
Primary
#fccd9b
Secondary
#ae8d6e
Accent
#6e5c4c
Accent
#000000
Background
#ffffff
Background
Typography
Headings set in Podkova (a serif — evoking tradition, authority, and print heritage), body in Lora (a serif — evoking tradition, authority, and print heritage). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: minimalist, geometric.
icon_symbol
arrow
Icon
4/10
Brand Character
Johnyho zápisky is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_singular
high_school
soft
Signature Words
Design Playbook
candid, travel
natural
colorful
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Johnyho zápisky is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Johnyho zápisky. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: arrow
Brand Codes
Johny
The website is a personal blog named after the author.
Podkova
Used for headings, giving a rustic and personal feel.
Pencil
A yellow pencil illustration is used in the logo.
Pointing Hand
A cartoon hand pointing to the right is used as a visual element.
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