JONAP
The Innocent“Obuv pro děti i dospělé | česká rodinná firma”
Serves Children and adults seeking comfortable, barefoot shoes
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
JONAP uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
JONAP is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
JONAP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by JONAP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Family Tradition
Highlights the long-standing family tradition of shoemaking.
Source Sans 3
Used for body text, providing a clean and readable aesthetic.
Minimalist Boxes
Simple, eco-friendly packaging.
Jonap wordmark
The wordmark features a lowercase sans-serif typeface with a distinctive 'J' that has a curved, almost calligraphic stroke.