JOXTY SE

The Creator

“Jsme chipsy. Ale jiné. Z pravé zeleniny, bez lepku a GMO a plné proteinu.”

Food & Beverage·Snacks·joxty.com

Serves Health-conscious consumers

Roboto CondensedInnovativeHealthyModernAuthentic11/12 intel

What Drives Them

✨

The Creator

Brings ideas to life. Values imagination and self-expression.

HealthInnovationQualitySustainability

Color Intelligence

JOXTY SE anchors on a muted Blue (#64787f) as their primary brand signal, paired with Blue (#263746), and accented by Gray. The palette leans warm — inviting and energetic.

#b5b5b4

Accent

#64787f

Primary

#263746

Secondary

#000000

Background

#121212

Background

#8d3f27

Accent

warm palette(4w/2c)Gray · Blue · Red

Typography

Headings set in var(--heading-font-font-family) (a sans-serif — clean, modern, and optimized for digital), body in Roboto Condensed (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Roboto Condensed— BodySans Serif

var(--heading-font-font-family)— HeadingsSans Serif

Helvetica Neue— secondary_headingSans Serif

Arial— UISans Serif

var(--primary-button-font-font-family)— navigationSans Serif

Logo Anatomy

JOXTY SE uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

JOXTY SE is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.

Enthusiasm

80%

Confidence

70%

Warmth

65%

Humor

55%

Urgency

40%

Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

snackzeleninaproteinbezlepkuinovativní

Design Playbook

No design patterns detected

Digital Footprint

Built on Squarespace, active on 3 social platforms.

Websitehttps://joxty.com

Built withSquarespace

Social

instagramfacebooklinkedin

Market Presence

Global presence, based in US.

Origin

Market Scope

global

Languages

JOXTY SE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by JOXTY SE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Brand Codes

Orange-Red

Signature ColorSupporting

#f0523d used for primary buttons and highlights.

Consistency90%

WebsiteAdvertisingSocial

ActiveOccasional

Descriptive Adjectives

Naming ConventionSupporting

Using adjectives like 'inovativní' (innovative) to describe their snacks.

Consistency80%

WebsiteAdvertisingSocial

ActiveOccasional

JOXTY packaging

Packaging CodeSupporting

The JOXTY packaging features a dark background with a vibrant image of the chip flavor ingredients and a stylized 'JOXTY' logo at the top.

Consistency90%

Website

ActiveOccasional

JOXTY font

Typography CodeSupporting

The JOXTY logo uses a bold, sans-serif font with a stylized 'O' that incorporates a leaf shape.

Consistency80%

Website

ActiveOccasional

Ingredient photography

Photography Style CodeSupporting

The product photography features close-up shots of the ingredients associated with each chip flavor, often with a slightly dramatic lighting.

Consistency70%

Website

ActiveOccasional

Social Media Intelligence

Facebook

Instagram

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