JURA
The Ruler“Welcome to the world of JURA coffee machines”
Serves Coffee enthusiasts, home users, office environments
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
JURA anchors on a vivid Red (#e31910) as their primary brand signal, paired with Red (#f9cdcc), and accented by Red. The palette leans warm — inviting and energetic.
#e31910
Primary
#f9cdcc
Secondary
#f2938f
Accent
#ee746f
Accent
#fefefe
Background
#d1d3d7
Accent
Typography
Headings set in Inter (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
JURA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
JURA is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on React.
Market Presence
multinational, based in XX.
XX
multinational
en
JURA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by JURA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#e31910
Red color used in the website design, representing coffee and energy.
Roboto
Used for headings and body text, providing a modern and readable feel.
Welcome to the world of JURA coffee machines
Tagline emphasizing the brand's focus on coffee machines.
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