What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
jurka.projekce anchors on a muted Blue (#8ea2aa) as their primary brand signal, paired with Blue (#0097f5), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#8ea2aa
Primary
#0097f5
Secondary
#4b8b9b
Accent
#dee0e1
Accent
#bcc0c4
Accent
#ffffff
Background
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
jurka.projekce uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
jurka.projekce is formal and professional, authoritative and decisive, technically detailed.
first_singular
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Webnode 2.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Steel Blue
Used as a primary accent color, #0097f5.
Montserrat Flex
Used for headings, creating a modern and professional feel.
House Icon
A stylized house icon formed by two overlapping lines, with a gradient from purple to teal.
František Jurka
The founder's face is used as a brand element.
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