78. pionýrská skupina Skalka - Letní tábor Kačlehy
The Everyman“Domovská stránka oddílu Kačleháci a letního dětského tábora Kačlehy.”
Serves Children and teenagers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#ffffff
Background
#dadada
Accent
#868686
Accent
#474747
Text
#b0b0b0
Accent
#1e1e1e
Text
Typography
Headings set in Alegreya Sans (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
78. pionýrská skupina Skalka - Letní tábor Kačlehy uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
78. pionýrská skupina Skalka - Letní tábor Kačlehy is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Candid
Photos of children in outdoor settings.
Letní tábor
Repeated phrase emphasizing the summer camp.
Social Media Intelligence
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