What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Kalabria anchors on a muted Yellow (#8e8052) as their primary brand signal, paired with Yellow (#cfccc3), and accented by Yellow. The palette leans warm — inviting and energetic.
#2b2b29
Text
#ffffff
Background
#8e8052
Primary
#000000
Background
#cfccc3
Secondary
#c1beaf
Accent
Typography
Headings set in Segoe UI (a sans-serif — clean, modern, and optimized for digital), body in IBM Plex Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kalabria uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Kalabria is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Kladno, CZ.
CZ
Kladno, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Brown
Used in the logo and website design, conveying natural and traditional values.
IBM Plex Sans
Used for body text, providing a modern and readable experience.
Natural ingredients
Emphasizes the use of natural ingredients in their products.
Traditional recipes
Highlights the use of traditional recipes in their products.
Kalabria script
The brand name is written in a distinctive, flowing script typeface with a vintage feel.
Vintage line drawings
The website features detailed, vintage-style line drawings, particularly on product labels, evoking a sense of tradition and craftsmanship.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
