KALEDA, a.s.
The RulerServes Businesses involved in international trade
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
KALEDA, a.s. anchors on a vivid Red (#ef1a3c) as their primary brand signal, paired with Red (#bf1630), and accented by Red. The palette leans warm — inviting and energetic.
#ef1a3c
Primary
#bf1630
Secondary
#860e20
Accent
#010000
Background
#fffeff
Background
#0d4d8a
Accent
Typography
Headings set in Magra (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
KALEDA, a.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
KALEDA, a.s. is formal and professional, authoritative and decisive, cool and detached.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
KALEDA, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by KALEDA, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#ef1a3c
Dominant red color used in the logo and throughout the website.
Magra
Used for headings, providing a strong and corporate look.
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