What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
KALICH anchors on Red (#b94e4d) as their primary brand signal, paired with Red (#9c0202), and accented by Red. The palette leans warm — inviting and energetic.
#363636
Text
#b94e4d
Primary
#9c0202
Secondary
#a42020
Accent
#fefefe
Background
#040404
Text
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Libre Franklin (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
KALICH uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
KALICH is formal and professional, authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
KALICH is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by KALICH. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy
Used in the logo and as a highlight color throughout the website.
Libre Franklin
Used for body text, providing a clean and readable appearance.
KALICH
The brand name is used as the main identifier for the publishing house and bookstore.
KALICH wordmark
The wordmark uses a sans-serif font with a distinctive 'K' and 'A' shape, creating a recognizable brand element.
Religious Symbol
The logo incorporates a religious symbol featuring a cross, anchor, and chalice, representing Christian faith and tradition.
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