KALMA

The Innocent

“Když máš chuť na něco výživného, co tě fakt zasytí – a přitom je to hotové raz dva. Tyhle medailonky obsahují pořádnou porci sóji, jemné koření a žádné složitosti navíc. Stačí...”

Food & Beverage·Food Products·est. 1990·kalma.cz

Serves Health-conscious consumers

Source Sans 3AuthenticHealthyTraditionalSimple11/12 intel

What Drives Them

🌿

The Innocent

Values simplicity and honesty. Trusted for being genuine.

Quality IngredientsSustainabilityTraditionHealth

Color Intelligence

KALMA anchors on Green (#a1d139) as their primary brand signal, paired with Green (#5e6449), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#a1d139

Primary

#363639

Text

#212123

Text

#5e6449

Secondary

#5b60a5

Accent

#0b7b33

Accent

cool palette(1w/4c)Green · Gray · Blue

Typography

Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Source Sans 3— BodySans Serif

Arial— HeadingsSans Serif

arial— secondary_headingSans Serif

Logo Anatomy

KALMA uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, minimalist.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

cleanminimalist

Brand Character

KALMA is authoritative and decisive, warm and approachable, energetic and passionate.

Enthusiasm

75%

Confidence

70%

Warmth

70%

Formality

50%

Technicality

40%

Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

rostlinné potravinyfermentujemečeské surovinyvědomé stravovánítempehu

Design Playbook

Photography

product photography, food photography

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Hero Approach

image

Digital Footprint

active on 2 social platforms.

Websitehttps://kalma.cz

Social

facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

Market Scope

national

Languages

KALMA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by KALMA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Wordmark

Text

Primary shape: rectangle

Complexity30%

cleanminimalist

Brand Codes

Lime Green

Signature ColorSupporting

Used for accents and highlights, creating a fresh and natural feel.

Consistency80%

WebsiteSocial

ActiveOccasional

Source Sans 3

Typography CodeSupporting

Used for headings and body text, providing a clean and readable experience.

Consistency90%

Website

ActiveOccasional

Tradition since 1990

Heritage ElementSupporting

Highlights the long-standing history of the family business.

Consistency85%

WebsiteSocial

ActiveOccasional

Fermented Foods

Proprietary IngredientSupporting

Focus on fermentation as a key process.

Consistency75%

WebsiteSocial

ActiveOccasional

Social Media Intelligence

Facebook

Instagram

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