What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
KAMARO - Martin Klinkovský anchors on Pink (#c54486) as their primary brand signal, paired with Red (#c9150a), and accented by Yellow. The palette leans warm — inviting and energetic.
#c54486
Primary
#c9150a
Secondary
#efe501
Accent
#666634
Accent
#fbfbfb
Background
#e0e1e1
Accent
Typography
Headings set in Tahoma (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
KAMARO - Martin Klinkovský uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
KAMARO - Martin Klinkovský is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
C54486
Pink used for accents and highlighting key information.
Arial
Simple, readable font used for all text on the website.
Product Categories
Naming product categories based on toy types (e.g., 'Hračky pro kluky').
LEGO logo
The LEGO logo is visible, featuring the word "LEGO" in white letters on a red background with a yellow outline.
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