KAND s.r.o.
The Innocent“tradiční receptura již více jak 50 let kečupy, hořčice, omáčky, brusinky, …”
Serves Families and individuals who appreciate traditional Czech cuisine
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
KAND s.r.o. anchors on Red (#de2e37) as their primary brand signal, paired with Blue (#183d71), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#de2e37
Primary
#183d71
Secondary
#557197
Accent
#b7a3b3
Accent
#f19599
Accent
#b3bdcd
Accent
Typography
Headings set in Etelka Bold (a sans-serif — clean, modern, and optimized for digital), body in Etelka (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
KAND s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
KAND s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
KAND s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by KAND s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#de2e37
Red color used prominently in the logo and packaging, representing the ketchup products.
Etelka Bold
Bold font used for headings, creating a strong and recognizable brand presence.
50 let
Mention of over 50 years of traditional recipes.
Product names
Naming products by type (kečupy, hořčice, omáčky, brusinky).
Social Media Intelligence
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