Karel Jekl
The Ruler“Osobní přeprava osob Brno, transfer osob, doprava z letiště”
Serves Residents and visitors in Brno seeking affordable transportation
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Karel Jekl anchors on Blue (#4097ed) as their primary brand signal, paired with Blue (#cdd4da), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#4097ed
Primary
#727272
Accent
#cdd4da
Secondary
#8b9dae
Accent
#679cd2
Accent
#323030
Text
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in trebuchet MS (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Karel Jekl uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Karel Jekl is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
Karel Jekl is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Karel Jekl. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Cornflower Blue
Used for the main navigation bar and some headings.
Karel Jekl
The brand name includes the founder's name.
PŘEPRAVA OSOB - TAXI
The website header uses a distinctive sans-serif font with a blue color for "PŘEPRAVA OSOB" and a gray color for "- TAXI".
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