Karel Novotný - prodej uhlí
The Innocent“Prodáváme pouze ledvické uhlí z dolů Bílina, které patří mezi nejkvalitnější.”
Serves Homeowners and businesses needing coal for heating
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Karel Novotný - prodej uhlí anchors on Blue (#def1f1) as their primary brand signal, paired with Blue (#089595), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#def1f1
Primary
#089595
Secondary
#8ecfcf
Accent
#4db4b4
Accent
#322c23
Accent
#87bcbc
Accent
Typography
Headings set in Playfair Display Flex (a serif — evoking tradition, authority, and print heritage), body in Open Sans Flex (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Karel Novotný - prodej uhlí uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Karel Novotný - prodej uhlí is authoritative and decisive.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on webnode.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#089595
Teal color used in the website's header and buttons.
Playfair Display Flex
Used for headings, providing an elegant and traditional feel.
Ledvické uhlí z dolů Bílina
Emphasis on selling coal from a specific, high-quality source.
Hammer and Pick
A crossed hammer and pickaxe symbol, representing mining or coal industry.
SD Bílinské Font
The specific font used for 'SD Bílinské' in the logo, with a bold, sans-serif style and a distinctive teal color.
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