Karlova lípa naděje
The Innocent“Obyčejný muž pro neobyčejnou zemi”
Serves Czech citizens
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Karlova lípa naděje anchors on Red (#c71f25) as their primary brand signal, paired with Blue (#035ba0), and accented by Blue. The palette leans warm — inviting and energetic.
#c71f25
Primary
#035ba0
Secondary
#fdfdfc
Background
#14273b
Accent
#e4e1df
Accent
#000000
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in var(--e-global-typography-text-font-family) (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Karlova lípa naděje uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Karlova lípa naděje is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_singular
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Karlova lípa naděje is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Karlova lípa naděje. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Red (#c42028)
Used prominently in the logo and website design, conveying strength and determination.
Poppins
Modern and clean font used for headings and body text, projecting a contemporary image.
Obyčejný muž pro neobyčejnou zemi
Tagline used to position the candidate as relatable and grounded.
Karel Diviš
The brand is centered around the candidate, Karel Diviš.
Czech Flag Colors
Uses the colors of the Czech flag to connect with national identity.
Czech flag heart
A heart shape filled with the colors of the Czech flag is used as a symbol.