What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Kaspen anchors on a vivid Yellow (#f9e104) as their primary brand signal, paired with Green (#36554c), and accented by Orange. The palette balances warm and cool tones.
#f9e104
Primary
#ffffff
Background
#051815
Text
#36554c
Secondary
#eb7f3b
Accent
#637870
Accent
Typography
Headings set in Carloschi (a display face — designed for headlines and visual impact), body in Poppins (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kaspen uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Kaspen is authoritative and decisive, energetic and passionate.
third
high_school
playful
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Regional presence, headquartered in Prague, CZ.
CZ
Prague, CZ
regional
en
Kaspen is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kaspen. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#f9e104
Bright yellow used for accents and calls to action.
Carloschi
Used for headings, providing a unique and stylish feel.
Horse silhouette
A stylized, geometric horse silhouette is used as a visual element.
Bold sans-serif
Use of bold sans-serif typography for headlines and key messages.
Social Media Intelligence
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