Jacobs logo

Jacobs

The Innocent
Food & Beverage·Coffee·kavajacobs.cz

Serves Coffee drinkers seeking a familiar and reliable brand

AntonioReliableComfortingFamiliarTraditional10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionCommunityExperience

Color Intelligence

Jacobs anchors on Yellow (#dfce8a) as their primary brand signal, paired with Orange (#a88024), and accented by Yellow. The palette leans warm — inviting and energetic.

#dfce8a

Primary

#a88024

Secondary

#c3a139

Accent

#2e4430

Accent

#008200

Accent

#d5b867

Accent

warm palette(4w/2c)Yellow · Orange · Green

Typography

Headings set in Antonio (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
AntonioHeadingsSans Serif
Aa
ArialBodySans Serif
Aa
Alternate Gothicsecondary_headingcondensed
Aa
CaveatcaptionHandwritten
Aa
MontserratnavigationSans Serif
Aa
RobotoUISans Serif

Logo Anatomy

Jacobs uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Jacobs is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm
80%
Warmth
75%
Confidence
70%
Nostalgia
55%
Formality
45%
Voice Person

first_plural

Reading Level

high_school

CTA Style

playful

Signature Words

kávaaromajacobsobjevtezkušenosti

Design Playbook

No design patterns detected

Digital Footprint

active on 4 social platforms.

Social
facebookinstagramyoutubetiktok

Market Presence

Nationwide presence, based in XX.

Origin

XX

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Golden Brown

Signature ColorSupporting

Used extensively in the website design, evoking the color of coffee beans and a sense of warmth.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

125 Years of Experience

Heritage ElementSupporting

The brand emphasizes its long history and tradition in coffee making.

Consistency85%
WebsiteAdvertisingSocial
ActiveOccasional

Magické aroma

CatchphraseSupporting

Repeated phrase emphasizing the unique aroma of Jacobs coffee.

Consistency75%
WebsiteAdvertisingSocial
ActiveOccasional

Coffee Bean Crown

Signature ShapeSupporting

A coffee bean shape is integrated into a crown design.

Consistency90%
Website
ActiveOccasional

Jacobs Font

Typography CodeSupporting

The word "JACOBS" is written in a distinctive, bold, slightly stylized font.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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