Jacobs
The InnocentServes Coffee drinkers seeking a familiar and reliable brand
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Jacobs anchors on Yellow (#dfce8a) as their primary brand signal, paired with Orange (#a88024), and accented by Yellow. The palette leans warm — inviting and energetic.
#dfce8a
Primary
#a88024
Secondary
#c3a139
Accent
#2e4430
Accent
#008200
Accent
#d5b867
Accent
Typography
Headings set in Antonio (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jacobs uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jacobs is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in XX.
XX
national
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Jacobs is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jacobs. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Golden Brown
Used extensively in the website design, evoking the color of coffee beans and a sense of warmth.
125 Years of Experience
The brand emphasizes its long history and tradition in coffee making.
Magické aroma
Repeated phrase emphasizing the unique aroma of Jacobs coffee.
Coffee Bean Crown
A coffee bean shape is integrated into a crown design.
Jacobs Font
The word "JACOBS" is written in a distinctive, bold, slightly stylized font.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
