Kaxl.cz
The Everyman“HobyNaradi.cz - nářadí, stroje i spotřební materiál pro dílnu i zahradu”
Serves Homeowners and DIY enthusiasts
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Kaxl.cz anchors on Blue (#1a1937) as their primary brand signal, paired with Blue (#e5e8ea), and accented by Gray. The palette leans warm — inviting and energetic.
#ffffff
Background
#1a1937
Primary
#000000
Background
#e5e8ea
Secondary
#cfcfcf
Accent
#e96b21
Accent
Typography
Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kaxl.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Kaxl.cz is authoritative and decisive, energetic and passionate, urgent and action-driven.
third
high_school
direct
Signature Words
Design Playbook
product photography, stock photography
studio
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on Unknown, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Kaxl.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kaxl.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Orange
Used for buttons and accents throughout the site.
Open Sans
Used for body text, creating a clean and readable feel.
Orange Hexagon
An orange hexagon containing a screwdriver and wrench is used as a logo.
HOBY NÁŘADÍ
The brand name "HOBY NÁŘADÍ" is written in a bold, sans-serif typeface.
Social Media Intelligence
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