Kayland
The Ruler“kayland-shoes.cz”
Serves Mountaineers and outdoor enthusiasts
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Kayland anchors on a muted Red (#544143) as their primary brand signal, paired with Red (#e31b17), and accented by Red. The palette leans warm — inviting and energetic.
#544143
Primary
#e31b17
Secondary
#fdf6f6
Background
#df0806
Accent
#f08b89
Accent
#f8c9c8
Accent
Typography
Headings set in Chakra Petch (a sans-serif — clean, modern, and optimized for digital), body in purista-web (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Kayland uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Kayland is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in IT.
IT
national
cs
Kayland is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kayland. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Kayland Red
Used in the logo and as a primary accent color throughout the website.
Chakra Petch
Used for headings, providing a modern and sporty look.
Kayland L
The Kayland logo features a stylized red 'L' shape resembling a mountain peak or a marker pin.
Kayland Font
The Kayland logo uses a bold, sans-serif font for the 'Kayland' text, giving it a modern and sturdy appearance.
Outdoor Adventure
The website features high-quality, action-oriented photography showcasing Kayland products in rugged outdoor environments, emphasizing their durability and performance.
Social Media Intelligence
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