KEIM
The Creator“Colours for ever.”
Serves Architects and professional painters
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
KEIM anchors on Red (#d71a1d) as their primary brand signal, paired with Orange (#eee2c0), and accented by Green. The palette leans warm — inviting and energetic.
#d71a1d
Primary
#36393a
Text
#eee2c0
Secondary
#bcd0a1
Accent
#000000
Background
#ff0001
Accent
Typography
Headings set in Futura (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
KEIM uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
KEIM is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on typo3, active on 6 social platforms.
Market Presence
Global presence, based in DE, communicating in 12 languages.
DE
global
en, de, it, es, fr, nl, cs, pl, da, sv, hu, pt
KEIM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by KEIM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#d71a1d
Red color used in the logo and website design.
Over 140 years
Emphasizes the company's long history and tradition.
Brilliant, healthy and durable colors
Repeated phrase emphasizing product benefits.
Social Media Intelligence
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