Autokemp Merkur Pasohlávky
The EverymanServes Families and outdoor enthusiasts
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Autokemp Merkur Pasohlávky anchors on a vivid Blue (#017cb6) as their primary brand signal, paired with Green (#7bdcb5), and accented by Gray. The palette balances warm and cool tones.
#017cb6
Primary
#dcdddf
Accent
#000000
Background
#fdfdfd
Background
#4c4c4c
Text
#7bdcb5
Secondary
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in spufont (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Autokemp Merkur Pasohlávky uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: nature, minimalist.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Autokemp Merkur Pasohlávky is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
natural, outdoor
natural
vibrant
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Regional presence, based in CZ, communicating in 2 languages.
CZ
regional
cs, en
Autokemp Merkur Pasohlávky is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Autokemp Merkur Pasohlávky. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: circle
Brand Codes
Ocean Blue
Used in the website's design, reflecting the lakeside location.
Raleway
Used for headings and body text, providing a clean and modern feel.
Social Media Intelligence
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