Kemp Krkavec
The InnocentServes Families and individuals seeking outdoor recreation
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Kemp Krkavec anchors on Green (#3aad56) as their primary brand signal, paired with Green (#bcddc4), and accented by Green. The palette leans cool — projecting trust and professionalism.
#3aad56
Primary
#bcddc4
Secondary
#76b987
Accent
#302c2e
Text
#f8fbf9
Background
#9fcfab
Accent
Typography
Headings set in ffwd (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kemp Krkavec uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: nature, outdoors, recreational.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Kemp Krkavec is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
nature, outdoor, candid
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Kemp Krkavec is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kemp Krkavec. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Forest Green
Used extensively throughout the site, especially in the header and footer, to evoke nature and tranquility.
Open Sans
Used for body text, providing a friendly and approachable feel.
Víkend plný zábavy, sportu a pohody uprostřed přírody
Repeated phrase to emphasize the experience offered.
Teardrop shape
The logo is contained within a teardrop shape.
Nature Illustration
The logo features a stylized illustration of trees, buildings, a river, and a bird of prey, suggesting a natural setting.
Shield shape
The logo is contained within a shield shape with a pointed bottom.
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