AutoKemp Sluníčko
The EverymanServes Families and individuals seeking affordable outdoor recreation and accommodation.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
AutoKemp Sluníčko anchors on a muted Red (#cbb8b9) as their primary brand signal, paired with Orange (#f05f2d), and accented by Red. The palette leans warm — inviting and energetic.
#cbb8b9
Primary
#f05f2d
Secondary
#610f15
Accent
#ededed
Background
#95524c
Accent
#d4a126
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AutoKemp Sluníčko uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AutoKemp Sluníčko is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Nature, Outdoor, Candid
natural
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Doksy, CZ.
CZ
Doksy, CZ
local
cs
AutoKemp Sluníčko is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AutoKemp Sluníčko. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burnt Orange
Used in the logo and as a primary color for headings and accents.
Lato
Used for headings and body text, providing a modern and clean look.
A-frame cabin
The A-frame cabin shape is a recurring visual element, appearing in the logo and as the actual cabins.
Line art cabin
The logo features a line art illustration of a cabin with a sun and tree, creating a distinct visual style.
Social Media Intelligence
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