Kemp Václav
The EverymanServes Families and individuals seeking camping and recreational activities
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Kemp Václav anchors on Red (#e23632) as their primary brand signal, paired with Yellow (#7a7151), and accented by Green. The palette leans warm — inviting and energetic.
#e23632
Primary
#7a7151
Secondary
#32392b
Accent
#05a4c5
Accent
#c4bd8e
Accent
#ed0a07
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kemp Václav uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Kemp Václav is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Cheb, CZ, communicating in 4 languages.
CZ
Cheb, CZ
local
cs, nl, de, en
Kemp Václav is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kemp Václav. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red
The color #e23632 is used for key elements and calls to action, creating a sense of excitement and energy.
Montserrat
Montserrat is used for headings, providing a modern and friendly look.
Rodinná dovolená
Emphasizes the family-friendly nature of the camp.
Chef Mascot
A cartoon chef figure with a red hat and apron is visible in the logo.
Social Media Intelligence
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