What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Kemp Vážka anchors on a vivid Orange (#fad15f) as their primary brand signal, paired with Orange (#a35b1f), and accented by Orange. The palette leans warm — inviting and energetic.
#fad15f
Primary
#a35b1f
Secondary
#c17a2d
Accent
#e8b04a
Accent
#d69438
Accent
#000000
Background
Typography
Headings set in Mitr (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kemp Vážka uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: nature, playful, friendly.
Combination Mark
organic
Icon + Text
5/10
Brand Character
Kemp Vážka is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
natural, candid
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Kemp Vážka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kemp Vážka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: organic
Brand Codes
Vibrant Yellow
Used for highlights and calls to action, conveying a sense of fun and energy.
Mitr
Friendly and approachable font used for headings, creating a welcoming atmosphere.
Natural Light
Photos feature natural light and candid shots of people enjoying the campsite.
Dragonfly Icon
A stylized dragonfly icon enclosed in a circle, used as a logo element.
Kemp Vážka
The words "Kemp Vážka" are written in a distinctive font.
Social Media Intelligence
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