KIMBEX, s.r.o.
The Innocent“...děláme to, co nás baví, ryby pro vás a vaše zdraví...”
Serves Restaurants and retailers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
KIMBEX, s.r.o. anchors on Green (#49b65a) as their primary brand signal, paired with Red (#ec1837), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#49b65a
Primary
#ec1837
Secondary
#bac5cd
Accent
#00ff00
Accent
#007f7f
Accent
#8a0010
Accent
Typography
Headings set in Ranga (a display face — designed for headlines and visual impact), body in ABeeZee (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
KIMBEX, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, organic, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
KIMBEX, s.r.o. is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product, food
natural
realistic
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ, communicating in 3 languages.
CZ
national
cs, en, de
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Kimbex Green
Used in the logo and website design, conveying freshness and naturalness.
Since 1992
Established in 1992, highlighting the company's long history in the food import industry.
Ranga
Used for headings, providing a friendly and approachable feel.
Wave-like shape
The logo features a distinctive wave-like shape in red and green, resembling a stylized fish or sea creature.
KIMBEX font
The KIMBEX logo uses a specific sans-serif font with a unique letter 'X' and overall clean, modern appearance.
Family fishing
The website uses a photography style that features families enjoying fishing activities, often with a focus on health and well-being.
Social Media Intelligence
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