What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Kino Crystal anchors on Blue (#7aa8cb) as their primary brand signal, paired with Red (#7e666c), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#7aa8cb
Primary
#7e666c
Secondary
#d88722
Accent
#353731
Text
#fcfcfd
Background
#bbadc6
Accent
Typography
Headings set in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Kino Crystal is simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Light Blue
Used for the website's header and accents, creating a classic feel.
Arial
Used for headings and body text, giving a clean and readable appearance.
Cityscape Logo
The logo features a stylized cityscape illustration with buildings and a 'KINO' sign, set against a blue background with a sun.
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