Kino Nová scéna Vlast
The Everyman“KulturaFM - divadlo, kino a další kulturní akce ve Frýdku-Místku.”
Serves Local residents of Frýdek-Místek
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Kino Nová scéna Vlast anchors on a vivid Blue (#029cd8) as their primary brand signal, paired with Red (#e1a9a2). The palette balances warm and cool tones.
#029cd8
Primary
#d8dad6
Background
#e1a9a2
Secondary
#9a9d98
Background
#ffffff
Background
#646f6a
Background
Typography
Headings set in Tabac-Slab-Regular (a slab serif — bold and impactful, blending tradition with modern punch), body in Arial (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kino Nová scéna Vlast uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Kino Nová scéna Vlast is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on joomla!, active on 3 social platforms.
Market Presence
Local market, headquartered in Frýdek-Místek, CZ.
CZ
Frýdek-Místek, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
KulturaFM Blue
Used in the logo and website accents.
Tabac Slab
Used for headings and body text, giving a modern yet readable feel.
Czech Language
Website is entirely in Czech, appealing to the local audience.
KulturaFM
Short, memorable name emphasizing culture and radio frequency.
Cartoon characters
Cartoon characters with large heads and eyes, used for children's events.
Social Media Intelligence
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