Kladenské listy
The Everyman“Informační portál”
Serves Residents of Kladno and surrounding areas
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Kladenské listy anchors on a muted Orange (#ba988b) as their primary brand signal, paired with Orange (#322520), and accented by Orange. The palette balances warm and cool tones.
#ba988b
Primary
#322520
Secondary
#795d52
Accent
#0a9fe4
Accent
#e6e9ea
Background
#cad1d4
Accent
Typography
Headings set in Cambay (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Kladenské listy uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Kladenské listy is authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
journalistic, candid
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Kladenské listy is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kladenské listy. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Light Blue
#0a9fe4 used for links and accents, creating a modern and informative feel.
Open Sans
Readable sans-serif font used for body text, ensuring accessibility.
Location + Type
Using the location name to denote local news.
Klapod font
The Klapod podcast uses a distinctive, bold sans-serif font for its logo.
Kladno logo shape
The Kladno logo features a distinctive circular shape with the city name and a stylized image.
Klapod cast
The Klapod podcast uses a distinctive photography style for its cast, featuring them in a casual, engaging manner.
Social Media Intelligence
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