What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Dantes anchors on Blue (#156b7b) as their primary brand signal, paired with Blue (#222934), and accented by Gray. The palette leans warm — inviting and energetic.
#222934
Secondary
#ccc9c6
Accent
#9c9793
Accent
#736560
Accent
#fdfcfc
Background
#156b7b
Primary
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Brand Character
Dantes is formal and professional, authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Traditional Craftsmanship
Emphasis on traditional hat-making techniques and heritage.
Czech Craft
References to Czech craftsmanship and local traditions.
Social Media Intelligence
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